Free Study Mobile Usage Trends & the Shopping Experience
With countless apps downloaded daily, we know mobile is an important part of consumers’ lives. But how are consumers integrating their smartphones and tablets into the shopping experience? And how are they using mobile for digital purchases verses in store?
To find these answers, we conducted a national survey through the
First Choice Facilities network.
Our key findings include ways to leverage:
- Usage of mobile in store and online
- Usage of mobile to research prior to purchase
- Photo sharing trends during the shopping experience
- Usage of mobile reviews prior to purchase
- Mobile wallet emergence and integration
- Usage of mobile shopping lists & more