September 2014 IKEA created an experiential rock-climbing wall to promote the opening of its 30th store in France. Set up in front of the Clermont-Ferrand Cathedral, the eye-catching … READ MORE
Keeping pace with the latest Brand Activity in the Digital Arena
MooseTracker is your daily dose of the latest news in marketing and advertising. Our Trackers keep close tabs on innovative brands and strategic campaigns, and deliver them in an easy-to-digest format. Read up on social media campaigns, mobile marketing strategies, experiential event marketing and other impressive activations in the marketing and advertising world.
Start browsing our library of more than 2000 case studies today.
Until recently, Johnnie Walker has long focused on brand heritage to tell its story. As part of its “Keep Walking” campaign, the alcohol company has now begun to … READ MORE
September, 2014 Verizon Enterprise Solutions is launching the Verizon Auto Share program, offering a secure, convenient and innovative vehicle rental experience through a mobile app. The program, which will … READ MORE
September, 2014 After 12 years in the vault, Coca-Cola is caving into the demands of Facebook group SURGE Movement and reselling the once discontinued 90′s soda brand, Surge. … READ MORE
September, 2014 In support of a $1.3 billion yearly investment to create a future of cleaner energy, Shell has launched their #MakeTheFuture campaign. As a part of the … READ MORE