How do smartphones and tablets impact purchase decisions?

With countless apps downloaded daily, we know mobile is an important part of consumers’ lives. But at Moosylvania, we wanted to know how consumers have integrated smartphones and tablets into the shopping experience – not just for digital purchases but also in store.

So we commissioned a study to find out how mobile usage impacts the path to purchase.

We’d like to share the full results of the study with you, which include:

– How mobile usage impacts each stage of the path to purchase, such as:

• Responses to advertising on smartphones and tablets
• Usage of mobile to research prior to purchase
• Use reviews via mobile prior to purchase
• Mobile search while shopping in stores
• QR code usage
• Usage of mobile to research prior to purchase
• Use of reviews via mobile prior to purchase
• Mobile search while shopping in stores

– General tablet and smartphone usage
– Content consumption habits using mobile
– And much more