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Italian men’s fashion brand, “Frette”, has relaunched their website as a digital flagship store for international shoppers. The website is more interactive, with eight tabs for varying departments of the website, and a scrolling background that moves throughout each tab. In addition, customers can zoom in closely on products to see the textures and fabrics used on the product. To promote the relaunch, social media outreach was used by the brand to drive site visits.

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