July, 2014 Walgreens and its store loyalty-app partner, Aisle411, are piloting a shopper marketing platform that uses Google’s Project Tango 3D augmented reality technology. The gamified shopping experience … READ MORE
Mobile CASE STUDIES
Here, you can browse examples of mobile phone marketing, mobile sites, mobile commerce, mobile ads and mobile apps. Market analysis and an ongoing eye on trends from these case studies can help guide successful mobile web marketing strategies.
July, 2014 Ikea Russia has developed an inventive method of using Instagram to promote their new limited edition designer collection. Unlike most brands, … READ MORE
July, 2014 SnapUp is an iOS app designed to help shoppers track price changes on their phones. The app allows the user to take a screenshot of products … READ MORE
July 2014 Venmo, a peer-to-peer mobile transaction service, has gained significant traction and grown rapidly in popularity due to its convenience and usability. Currently an entity of PayPal, … READ MORE
In an ongoing effort to knock Apple from its number one spot in the U.S. smartphone market, Samsung activated a new campaign that allows consumers to ‘test-drive’ its devices … READ MORE