April 2014 While you might not be a thirty-something stay at home mom, you can still learn something about the way soap operas have reinvented themselves (yet again). … READ MORE
Mobile CASE STUDIES
Here, you can browse examples of mobile phone marketing, mobile sites, mobile commerce, mobile ads and mobile apps. Market analysis and an ongoing eye on trends from these case studies can help guide successful mobile web marketing strategies.
April, 2014 Magnolia Bakery, the iconic New York City cupcakery, is leveraging MasterCard to grow a digital footprint for their brick-and-mortar store. With smartphones becoming more and more … READ MORE
March, 2014 Famous former Red Hot Chili Pepper’s guitarist John Frusciante has found a space-age way to live stream his new LP “Enclosure” straight to his fans. This week, … READ MORE
March, 2014 Happy April Fools from Google! In a new “job ad,” Google created an augmented reality game in which the winner earns a position at Google and … READ MORE
March, 2014 Povio is a photo-sharing app focused on back and forth conversation rather than pushed content to a traditional feed. In a market flooded with photo-sharing apps, … READ MORE