April, 2014 Magnolia Bakery, the iconic New York City cupcakery, is leveraging MasterCard to grow a digital footprint for their brick-and-mortar store. With smartphones becoming more and more … READ MORE
Mobile Commerce CASE STUDIES
This section features case studies related to mobile shopping, including mobile commerce news, mobile commerce trends and even Facebook shopping. App-related marketing is changing the face of retail, and as such, this section includes iPhone and Android shopping app case studies.
March, 2014 New York department store Bergdorf Goodman is hosting its annual photo contest scavenger hunt at SXSW to promote the store’s new 5F collection. To enter, South-by … READ MORE
March, 2014 Sephora’s Beauty Insider program has seen much success through their points-building initiative and incentivizing rewards, including access to relatively expensive beauty products. In an effort to … READ MORE
February, 2014 Australian clothing label Sass & Bide has launched an eye-catching 360-degree interactive ad—one that users can also shop directly from. Forty photographs were taken of the … READ MORE
February, 2014 iBeacons are building momentum as retailers begin to utilize the technology, enhancing in-store consumer engagement. The jewelry store Alex and Ani recently announced that it will be … READ MORE