Mobile Commerce CASE STUDIES

This section features case studies related to mobile shopping, including mobile commerce news, mobile commerce trends and even Facebook shopping. App-related marketing is changing the face of retail, and as such, this section includes iPhone and Android shopping app case studies.

Pate Schmid0 Comments

Posted on January 29, 2013

OpenTable Purchases FoodSpotting App to Satisfy User Appetites

January, 2013 OpenTable, the popular restaurant reservation-making app, has recently purchased FoodSpotting, a food photo-sharing app that has grown tremendously in popularity over the past year. This is … READ MORE >

TAGS Food/Bev Restaurants

Pate Schmid0 Comments

Posted on December 11, 2012

Square Slims Down User Wallets With Virtual Gift Cards

December, 2012 Square recently added a new component to their exceedingly popular e-commerce Wallet app by allowing their users to send people virtual gift cards to specific Square-friendly … READ MORE >

TAGS Financial Other Retail

Kayleigh Kozemczak0 Comments

Posted on October 5, 2012

Starbucks To Enact Square App Functionality in November

October, 2012 After murmurs regarding a Starbucks plan to leverage the Square payment mobile technology, Starbucks has now confirmed the technology will be put in place early November … READ MORE >

TAGS Food/Bev

Kayleigh Kozemczak0 Comments

Posted on October 4, 2012

Travelocity Adds Jumio’s Credit Scanning Technology to Check-Out

October, 2012 Travelocity has tapped Jumio’s credit scanning application to make purchase conversions more simple. The technology can be found in Travelocity’s “Hotel Deals by lastminute.com” mobile app, … READ MORE >

TAGS Travel

Hannah.Price0 Comments

Posted on September 21, 2012

Best Buy Drives Foot Traffic By Geofencing

September, 2012 Best Buy has partnered with eBay’s RedLaser to provide special offers to consumers as soon as they walk in the store. The partnership uses geofencing to … READ MORE >