March, 2014 Sephora’s Beauty Insider program has seen much success through their points-building initiative and incentivizing rewards, including access to relatively expensive beauty products. In an effort to … READ MORE
Mobile Commerce CASE STUDIES
This section features case studies related to mobile shopping, including mobile commerce news, mobile commerce trends and even Facebook shopping. App-related marketing is changing the face of retail, and as such, this section includes iPhone and Android shopping app case studies.
February, 2014 Australian clothing label Sass & Bide has launched an eye-catching 360-degree interactive ad—one that users can also shop directly from. Forty photographs were taken of the … READ MORE
February, 2014 iBeacons are building momentum as retailers begin to utilize the technology, enhancing in-store consumer engagement. The jewelry store Alex and Ani recently announced that it will be … READ MORE
February, 2014. Who wouldn’t want to find out if a product you’re about to buy at a store is cheaper online? Amazon is now making it easier than … READ MORE
January, 2014 iZettle, “Europe’s Square”, is releasing an SDK that directly integrates their mobile payments into third party applications. They are doing it before their U.S. counterparts like … READ MORE