New York Times Revamps Mobile Website

May, 2013 In order to accommodate the growing number of users turning to their mobile devices for breaking news, The New York Times recently updated their mobile website … READ MORE >

TAGS Entertainment Media Other

Jamie Smith0 Comments

Posted on May 17, 2013

Blimpie Incorporates Gift Cards Into Mobile Marketing Strategy

May, 2013 The sandwich chain Blimpie, who has seen 40 percent of website traffic coming from mobile devices, has recently been working to improve their mobile marketing strategy. … READ MORE >

TAGS Food/Bev Media Restaurants

Kayleigh Kozemczak0 Comments

Posted on April 2, 2013

BMW Demonstrates New Audio Sound Through QR Code Campaign

April, 2013 BMW’s new fleet of cars will come with the ability to play sweet sound using Harman Kardon technology. In an effort to demonstrate what the new … READ MORE >

TAGS Auto

Kayleigh Kozemczak0 Comments

Posted on February 15, 2013

Estée Lauder Uses QR Codes to Drive Ad Views to Video Views

February, 2013 Estée Lauder has turned to QR codes to deliver video content to mobile savvy advertisement viewers. A QR code placed on the brand’s Advanced Night Repair Eye … READ MORE >

Kayleigh Kozemczak0 Comments

Posted on January 2, 2013

Porsche Ramps Up Cayenne Click-Throughs via Mobile Ad

January, 2013 Porsche turned to mobile advertising to drive awareness of the new Cayenne Diesel through a campaign on Reuters.com. The company dabbled in mobile outreach during 2012 … READ MORE >

TAGS Auto