January, 2014 MAC Cosmetics is pairing digital components with direct mail to drive signups in the brand’s SMS program. Shoppers at MAC may receive followup postcards with a … READ MORE
MMS/SMS CASE STUDIES
As widely adopted as promotions that are web-based, SMS marketing has a long history and MMS marketing tools provide even greater messaging opportunities. The MMS and SMS marketing articles in this section will keep you up-to-date on what’s possible and what’s currently trending in the text and media messaging arena.
September, 2013 Dunkin’ Donuts continued its regional partnership with Eli Manning in New York, New Jersey and Connecticut through a multichannel promotion focusing on mobile. “Eli’s Way to … READ MORE
July, 2013 Samsung recently launched a new mobile marketing strategy campaign for its Galaxy S4 to promote its new ‘smart pause’ technology. The contest, dubbed the “S4 stare … READ MORE
June, 2013 Colgate-Palmolive and the Hispanic Dental Association will partner for a SMS campaign during Oral Health Month. The campaign will be focused in Miami, New York, Los … READ MORE
December, 2012 USPS is incentivizing Direct Marketers to drive their consumer to digital and mobile sites by offering discounts to those that participate in a USPS promotion. For … READ MORE