September, 2013 Dunkin’ Donuts continued its regional partnership with Eli Manning in New York, New Jersey and Connecticut through a multichannel promotion focusing on mobile. “Eli’s Way to … READ MORE
MMS/SMS CASE STUDIES
As widely adopted as promotions that are web-based, SMS marketing has a long history and MMS marketing tools provide even greater messaging opportunities. The MMS and SMS marketing articles in this section will keep you up-to-date on what’s possible and what’s currently trending in the text and media messaging arena.
July, 2013 Samsung recently launched a new mobile marketing strategy campaign for its Galaxy S4 to promote its new ‘smart pause’ technology. The contest, dubbed the “S4 stare … READ MORE
June, 2013 Colgate-Palmolive and the Hispanic Dental Association will partner for a SMS campaign during Oral Health Month. The campaign will be focused in Miami, New York, Los … READ MORE
December, 2012 USPS is incentivizing Direct Marketers to drive their consumer to digital and mobile sites by offering discounts to those that participate in a USPS promotion. For … READ MORE
September, 2012 Luxury retailer Neiman Marcus and Visa are teaming up to provide loyal shoppers with discounts and incentive opportunities via SMS. Titled “nmbuzz”, the text messaging service … READ MORE