December, 2012 USPS is incentivizing Direct Marketers to drive their consumer to digital and mobile sites by offering discounts to those that participate in a USPS promotion. For … READ MORE
MMS/SMS CASE STUDIES
As widely adopted as promotions that are web-based, SMS marketing has a long history and MMS marketing tools provide even greater messaging opportunities. The MMS and SMS marketing articles in this section will keep you up-to-date on what’s possible and what’s currently trending in the text and media messaging arena.
September, 2012 Luxury retailer Neiman Marcus and Visa are teaming up to provide loyal shoppers with discounts and incentive opportunities via SMS. Titled “nmbuzz”, the text messaging service … READ MORE
August, 2012 Pepsi Co. and Arby’s have joined forces to kick of the Snap & Rock campaign, providing consumers the opportunity to win tickets to their favorite artist’s … READ MORE
August, 2012 Milwaukee’s Summerfest gave fans a chance this past summer to reach out to their favorite bands through an SMS and Twitter campaign hosted by U.S. Cellular. While at the … READ MORE
July, 2012 Dunkin’ Donuts recently launched a SMS campaign and sent consumers 7,500 mobile coupons for 99-cent lattes. Local radio mentions and WAP targeting on local-interest sites supported … READ MORE