April 2013, Coke’s latest global marketing campaign dubbed, “The Ahh Effect,” targets kids and teens on their mobile devices with 61 unique URLs and short-form content. The content … READ MORE
TAGS Food/BevAll posts by Lauren.Runge
MTV Movie Awards lets viewers vote via Instagram
April, 2013 MTV announced it will let viewers vote via Instagram posts for this year’s MTV Movie Awards’ “Best Hero” category. The TV network started collecting fan votes … READ MORE
TAGS EntertainmentPerrier Launches Interactive Online Game
Klout Launches Klout for Business
March, 2013 Klout announced it will launch a program aimed at brands looking for influential social media users. The new initiative will provide data to brands who want … READ MORE
Gap Turns to “Lo-Fi” Content Creation and Social Media to Engage with Consumers
March, 2013 Iconic Fashion brand, Gap, spoke at this year’s SXSW about their new approach to social media and engaging with consumers. They call it “lo-fi” and rely … READ MORE