Pull-Ups Gets Animated With Augmented Reality Promotion

January, 2013

Pull-Ups has found a way to get smartphone-loving Moms to engage deeper with their product. The Pull-Ups packaging will direct Moms to download their augmented reality application to allow their children going through potty training to play with Disney characters. Kids who interact with the app while progressing through potty-training can receive stars (or points) that unlock other games available through the app. “With moms spending more than six hours per day on her smartphone, putting all of mom’s favorite potty training tools together into one place – the Pull-Ups Big Kid App – fits perfectly with her routine,” said Peter Sawin, Pull-Ups brand director at Kimberly-Clark. The brand adds that with roughly 74% of Moms allowing their children to play with their phone, the app was a no-brainer. To learn more, please visit MobileMarketer.com.