Miracle-Gro is now on Farmville

April, 2012

Miracle-Gro is the latest brand to add their logo to the popular game Zynga’s Farmville. When you visit the Miracle-Gro Farm it will direct you to their Facebook page where you receive a free branded tomato plant with a bottle of Micracle-Gro Insta-Gro for your own Farmville farm.  This action also makes you eligible for discounts and real-world rewards. According to Zynga, 8 out of 10 Farmville players enjoy working in an actual garden.  Miracle-Gro’s social media intergration with Zynga’s Farmville on Facebook successfully links the product with the popular game and makes fertilizer fun.  What other brands have you seen on Farmville? For more information, please see MarketingPilgrim.com