BH&G Taps Pinterest As Hub For Social Contest

March, 2012

Better Homes & Gardens is connecting with fans via Pinterest, and enticing users to follow their pins through a site-wide contest titled “Pin & Win”. To enter the contest, users must create a board titled “My Better Homes & Gardens Dream Home” and pin ten items from the company’s website, as well as any other home decor they like. The reward for participation ┬áis a cash prize. Currently, over 490 boards have been created for entry into the contest, and the company reports having over 2 million followers to their own boards. To learn more about how Better Homes & Gardens is leveraging Pinterest to connect with consumers, please visit