Taco Bell and Doritos Promote Integrated Digital Campaign

March, 2012

Taco Bell and Doritos celebrate their parternship conducting a massive interactive campaign to promote their new product: Doritos Locos Tacos. They started to promote the new taco with a pre-launch Twitter competition where followers could retweet the product’s name and attract a large amount of buzz in the process. Following the latest technology trends in marketing, Taco Bell is also driving awareness through other digital channels. A mobile phone advertisement within Pandora connects directly to Facebook and Twitter, a QR code connects consumers with the brand uploading different content every week, and the augmented reality tactic drives repeated activity and consumer loyalty. This campaign is one of the most integrated digital marketing studies and it focuses mainly on consumer engagement and brand awareness. For extra information, please see http://www.mobilemarketer.com/cms/news/software-technology/12308.html