Super Bowl XLVI’s Social Media Command Center

January, 2012

For the XLVI Super Bowl, a social media command center will be set up in Indianapolis, IN. Sports strategists and analysts will man the center and monitor all communication regarding the biggest football game of the year. For football fans who tweet or post questions regarding to the actual game (including, “I can’t find parking anywhere!”), the command center will provide them with responses to make the event more enjoyable. The amount attention being paid to social media’s involvement in the event is a first, and marketers should expect to see more types of pop-ups like this happen as digital media continues to grow in importance within this generation. To learn more, please visit