A leader in leveraging digital technology, Starbucks will turn to QR codes to poll consumers on their favorite coffee blends. To encourage code captures, Starbucks delivered the code via a coupon flier. Users who scan the code can vote on their favorite blend and link to Facebook to see what others have been voting. This QR code usage is a good example of a brand providing engaging content through a mobile medium. To learn more about this promotion, please visit MobileMarketer.com.