Chevrolet Creates App for Super Bowl

January 2012

Chevrolet introduces The Chevy Game Time app, leveraging the mobile space where many viewers existed during last year’s Super Bowl. The app will quiz users with trivia and poll questions on the Super Bowl game, teams and commercials. Correct answers will enter users into a drawing for thousands of prizes from Chevrolet, Bridgestone, Motorola, Papa John’s and more. Users are also assigned a “license plate” number upon download of the app. Consumers’ license plate numbers matching license plates in Chevy’s commercials will win a Chevy’s vehicle. For more information, please see AdAge.