Weight Watchers “Believe” Goes Social

January, 2012

Weight Watchers is reaching out to current and potential clients via the brand’s Facebook page encouraging them to “Believe”. The new campaign promotes 2012 as the “Year to Believe” via a Facebook app where users can share success stories and reach out for support. The Facebook page promotes the application through the Wall, but the social campaign is supported by a 360º campaign which boasts new mobile connections and more personalized options for new users. To learn more about this campaign, please visit PRNewswire.com.