Bud Light Uses FB to find Fan ‘Correspondent’

December, 2011

Bud Light has launched its search for a Super Bowl Correspondent through Facebook.  Consumers who would like to be considered can submit a 30 second video to Bud Light’s Facebook page now through January 20th.  Consumers can like and comment on the videos to support their favorite candidates.  Bud Light will then judge the entries based on their video, relevance to the brand, and consumer response on Facebook.  Once chosen, the new correspondent will cover the 2012 Super Bowl from the 180-room “Bud Light Hotel” in downtown Indianapolis that Anheuser-Busch is finishing renovating for the game.  In return for an unspecified salary, the correspondent will also appear in exclusive videos for Bud Light through out the week leading up to the Super Bowl game.  These videos are expected to include red carpet interview, behind the scenes of the Super Bowl, and coverage of the Playboy parties scheduled to be held at Bud Light hotel.  For more information see Mashable.