Chevy Will Choose Viral Video For SuperBowl Ad

December, 2011

Chevrolet has announced that it will choose it’s 2012 Superbowl ad based on which of its viral videos gets shared the most.  The current selection of videos is comprised of 38 viral videos crowdsourced from fans.  Fans submitted videos centered on the theme “everyday heros” for consideration earlier this year and the list was paired down to the final 38 for voting.  Fans are encouraged to share their favorite video in order to increase it’s chance of being selected as the official Chevrolet Super Bowl ad. The user who shares the most videos and answers the question “If you could drive to any destination in your home country, where would you go?” will be awarded up to $10,000 in prizes.  For more information, see Mashable.