Kiehl’s SMS Texts Drive Holiday Traffic

November 2011

Kiehl’s, the high-end skincare brand, uses geo-fencing technology to drive holiday traffic in-stores. Opt-in mobile users receive location-based SMS texts when they are within range of a store with a special holiday promotion. SMS texts have also included in-store and online discount codes. For more information about this and other location-based mobile tactics, please see Luxury Daily.