P&G Sells Virtual Goods On Subway

November, 2011

P&G is now selling products to on-the-go consumers at busy subway stations in Prague – the products, though, are virtual. When users scan a QR code underneath the image of a product, they can purchase the item through the company Mall.cz, which will then deliver the products to their home. The company plans to add more children’s products during the holiday season to assist in holiday shopping. To learn more about this new shopping experience, please visit AdAge.com.