Pretzel Crisps launched their “Spice Up Your Life” sweepstakes on Facebook. The campaign ran for five days, and offered free product to any consumers who engaged with the brand. The promotion was designed to push the brand’s new line of spicy flavors, including Jalapeño and Chipotle Cheddar. The goal of the campaign was to increase fan “likes” from 62,000 to 100,000. The page received 36,000 additional fan “likes” during the week-long promotion, and as of October 3, the brand had 98,700 likes. To learn more about this campaign, please visit InsideFacebook.com.