To create more awareness around Showtime’s new show Homeland, the media company has created a social media lab on the show’s micro-site called the “Decryption Lab”. When users visit http://watchcareful.ly, they can view clips from the show, play one of four games, or visit the lab. While in the lab, users can encrypt Facebook or Twitter posts, as well as decrypt posts they have received. Users can also play the four “Carefully” games for the chance to learn more about the show. To learn more about this promotion, please visit SocialMediaExplorer.com.