V.S. Leverages Geo-Targeted Mobile Ads

September, 2011

In the hope of driving in-store visits and purchases, Victoria’s Secret is pushing geo-targeted ads on Pandora’s iPhone application. The company recently launched their NFL line of clothing and will use the ads to create awareness. When users click through on the ad, they are directed to the NFL section of the website. They can also view closest locations to purchase the products in-store. To learn more, please visit MobileMarketer.com.