MillerCoors is connecting with global soccer fans through a new SMS campaign. Soccer fans can text in special codes they find on products the purchase at soccer events for chances to win a number of prizes. The more often the fans enter their codes, the more chances they have to win. In addition, if a soccer player scores a goal during the particular minute a fan enters their code, the fan automatically wins a prize. Steve Mura, digital marketing director at MillerCoors, Chicago, said “With the high adoption rate of smartphones among our core consumers, especially multicultural consumers, the phone is becoming the primary way many people are accessing digital tools. It also enables us to reinforce our brand messages with consumers who are increasingly distracted by multitasking.” To learn more, please visit MobileCommerceDaily.com.