LocalResponse Targets Tweets With Ads

September, 2011

Start-up company “LocalResponse” targets local advertisements to consumers by monitoring Tweets and check-ins. The site checks for users that have recently checked-in or tweeted about a local business establishment and provides them with offers that are tailored to that particular place. At this time, LocalResponse has been linked to GM and Verizon. To learn more about this start-up, please visit AdAge.com.