CRM Supports Kellogg’s New Mobile Strategy

August, 2011

Kellogg Co. is introducing a new CRM program to integrate into it’s existing mobile strategy. The initiative will enable the company to analyze consumer behavior, drive consumer engagement and implement mobile campaigns personalized to the user, in addition to enabling consumers to opt in to receive brand communication. The CRM initiative will join a list of mobile strategies that have been tested by the company this year, including QR codes, SMS and mobile apps.