McDonald’s Succeeds with Drink Experiential

August, 2011

McDonald’s Canada created a giant ‘M’ ice sculpture at a summer beach in Alberta for an experiential marketing promotion. Ordinarily this would have been just one extra step towards a puddle of water, but this sculpture was special. McDonalds’ placed over 4,000 $1 coins inside the ice. Which just so happens to be the price of drinks at McDonald’s this summer.  For more information, and video, please see McDonald’s Canada.