Fendi Promotes Facebook Frenzy

April 2011

“Fendi Frenzy: The Color Challenge,” the new promotional Facebook contest launched by Bergdorf Goodman and Fendi, will intentionally increase traffic, views and “Likes” of the Bergdorf Goodman fan page. Fendi and The Bag Snob are promoting the Frenzy on their pages, ads have shown up on the department store’s website and The New York Times, and there are QR codes on the department store windows. For the promotion, fans go to the Bergdorf Goodman Facebook page and choose colors to customize a new bag. Fans then vote for their favorite design on Facebook; the five designs with the most votes will be reviewed by Fendi’s design team. The winning bag will become part of a limited edition collection and the design winner will receive Fendi’s new color-blocked 2Bag.