Universal Sells “Fast Five” Tickets Via Car Town

April, 2011

Universal Studios is leveraging Facebook’s Car Town to promote the new “Fast Five” movie. The company has partnered with Cie Games, Car Town’s publisher, to create in-game missions that offer consumers with incentives such as movie tickets. Cars can drive in to the virtual drive-in theater to view a preview of the movie. “The game represents the most extensive full-scale integration to date of a Universal Pictures film property within an existing social game,” said Promo Magazine.