April, 2011

Denny’s has recently launched a new, limited time only “Baconalia” menu, which contains seven new dishes for the ultimate bacon lover. To promote it, the brand is offering a Facebook sweepstakes that sends the Grand Prize Winner and guest to Chicago’s 2011 (sold out) BaconFest with 2-day VIP passes. Five Second Prize Winners will each receive a $100 Denny’s gift card. To further support this program, Denny’s has added other related tabs to its Facebook page. These tabs include the history of Baconalia and the Bacon Scented Phone App, which is actually an April Fool’s joke with coupon.