Hardee’s Pushes “Happy Star Rewards” App

April, 2011

The CKE Restaurants’ Hardee’s and Carl’s Jr. have found their mobile advertising very successful, and are now directly promoting their mobile app, “Happy Star Rewards” in restaurants via merchandising. Whenever customers purchase food, they will receive a small flyer with download directions. “Happy Star Rewards” works as a GPS-enabled loyalty program that lets customers earn free food and prizes, working both as an extension of CKE’s social media program and as an easier loyalty card. It even has a social media interface that can be used to check in with Foursquare, and receive content feed from Facebook and Twitter.