April, 2011

Fanta is continuing to push it’s four year-old campaign, “Less Serious”, via in-store POS and online drivers. The campaign is targeted at teens, and the brand has expanded its reach globally via Fanta.com, which is promoted on in-store POS and through social media sites such as Facebook and Twitter. Fanta hopes to connect with users at all touch-points to encourage them to be “less serious” and to have more fun.