State Farm “Shotgun” Promo On Facebook

March 2011

State Farm is launching a Facebook promotion starting March 31st. For the following ten days, State Farm will post a photo/announcement five times a day. This “Shotgun” promotion is unique in that it not only gets people to “like” the page, but also to visit the page frequently. Consumers become eligible to win a Ford Fusion hybrid when they “like” the page, but in order to be entered in the sweepstakes, consumers must be one of the first people to tag themselves in a photo. The first people to tag each photo, thus calling shotgun, will be entered to win the Ford; people tagging themselves later on will be entered for lesser prizes. The “shotgun” game is being promoted via twitter and virally on sweepstakes sites.