Foursquare Integrates with US Open

March, 2011

The US Open is becoming the first fully integrated Foursquare Sporting event through the collaboration of Sony Eriksson and Foursquare. Check in fans will receive specific tennis fan badges and discounts on tickets. The fans who become “Mayor” of each court will help with the pre-match coin toss. This event is expected to trigger increased publicity and new users for Foursquare.