Bare Escentuals Uses Mobile Barcodes

March, 2011

Make-up line Bare Escentuals is using mobile barcodes within their Macy’s direct mail pieces to encourage consumers to learn more about their products. The barcodes send users to videos explaining product details, and consumers can bring the direct mail pieces in to stores to redeem a free sample. The company purposefully chose Microsoft mobile tags to ensure ease in changing content during different promotional time periods.