Gap’s “Name Your Price” Online Offer

March, 2011 To engage customers online, Gap held a one-day “Name Your Price” promotion online in which consumers could negotiate a price they were willing to pay for an item with limited inventory.  According to the Promomagazine.com article, “The time-limited promotion, offered only on March 16, used Gap’s Facebook fan page and Twitter account to lead shoppers to a Web page, GapMyPrice.com.  To read the full article, please visit: <http://promomagazine.com/interactivemarketing/news/gap-rolls-online-offer-0317/>