Clinique Leads Digital Shopping Experience

March, 2011

Worldwide beauty and cosmetics brand Clinique is the first among it’s brand category to combine digital technologies with in-store shopping experience. The brand is launching the use of iPads in store to help consumers determine their skin type and get product recommendations, explore products and product reviews – all of which are aimed at providing consumers specialized brand experience for their needs. Clinique is also expected to launch further new shopper technology in 2011, such as advanced online makeover tools and a sophisticated Clinique Smartbar to enhance and simplify the shopping experience busy shoppers and groups of friends browsing in store.