Miller Lite’s College Basketball Promo

February, 2011 Miller Lite is doing a sweepstakes promotion just in time for NCAA men’s basketball tournament, otherwise known as March Madness.  The sweeps asks eligible consumers to text in a code to receive a a score (i.e. 61-61) along with a code (HOOPS10) that can be used for discounts at the Miller Lite store.  Contestants can also enter via a microsite (  If the score matches the score of any eligible games, then you win a prize.