SI’s Swimsuit Edition Wave of Digital Content

February, 2011 Sports Illustrated is releasing its popular Swimsuit Edition this week in print along with a slew of digital extensions across several platforms.  In addition to the iPhone app that was first released last year, comes an app for Android devices and the iPad.  There’s also extra content available through the website and other social media endeavors.  SI is also using Livestream for a variety of live events.  SI is extending the Swimsuit Edition into the 3D realm through a deal with Sony that offers a 30 minute video rental available on the Playstation network and through Sony’s 3D-enabled TVs and Blu-ray players.