Yahoo To Launch Local Offers Program

November, 2010

Yahoo! has announced it is partnering with local deal companies, such as Groupon.com and Coupon.com, to offer consumers more access to local deals. The section of the site is not live at this time, but Yahoo’s VP of Local, Matt Idema, stated, “With more than 180 million unique visitors to Yahoo’s sites in the U.S., we are uniquely positioned to deliver our local-offer partners the massive scale and targeting needed to reach engaged audiences, grow their businesses, and drive foot traffic to local merchants.” To learn more about the new Yahoo Local service, visit WSJ.com.