Rotten Tomatoes Uses FB For Tailored Content

September, 2010

The movie critics’ website, Rotten Tomatoes, now features personalized content based on Facebook preferences. Included on the site are “Movie Recommendations” and “Friends Activity” pulled from Facebook friends’ pages. The site also allows Rotten Tomatoes users to upload movies they want to see via Facebook rather than logging in to two separate accounts. Given the rise in consumer trust based on word of mouth, the website hopes to use the new features to gain more website hits from new and existing users.