Pedigree’s Write a Blog, Help a Dog

September, 2010 Pedigree turned to blogs for it’s latest social initiative for man’s best friend.  With the “Write a Blog, Help a Dog” promotion, Pedigree donated a 20 pound bag of dog food to shelters for every blog posted about pet adoption.  The company also used Facebook, and donated a bowl of dog food for every “Like” it received.