Kotex Breaks the Cycle with Social Network


March, 2010 Kotex launched an online component for the brand’s new U line to support messaging that “breaks the cycle of weirdness” associated with feminine product advertising. The site serves as a social media platform that encourages a dialogue among women. Users can chime in with their own opinions, take quizzes about their own bodies, request a sample, join the cause, and read fun facts such as “79 percent of girls don’t see what dancing around in white dresses has to do with periods.”