Vokswagen “Real Racing GTI”


November, 2009

Volkswagen is targeting tech-savvy consumers with the “Real Racing GTI” iPhone game. The hugely successful app was promoted mostly via Twitter and has been downloaded more than 2 million times since its release. The game was also one of the only promotions associated with the vehicle release and Volkswagen has been pleased with the results. The auto manufacturer intends to release future mobile promotions via its mobile site.