Digital

Web & Application Development

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A website can be more than an online brochure, and an app can be more than a game that lives on a mobile device. How? Through a user-centric approach to website marketing strategy and custom web application development.

But First, Let’s Clarify

Though we mostly associate the term with thumb-sized icons on our mobile devices, an application is a much more all-encompassing term to our developers. Technically, it could be something as complex as a word processing program or a web browser, but for marketing purposes, apps generally fall into one of these categories:

  • Websites
  • Games
  • Social Networks/Social Tools
  • Utilities

Code Warriors

For developers, a sharp skill set is the first step to innovation – and it’s built through a library of tools, patterns and best practices, all while staying ahead of industry trends.

The benefits include the ability to leverage open-source platforms, such as SilverStripe or WordPress, allowing access to the knowledge of a huge community of developers while working directly with an agile, hands-on task force. The resulting websites and apps are easy-to-update but allow use of custom web design services.

High Traffic Generators

Every great website and app needs users – which calls for application and website marketing services focused on building-qualified traffic. That starts with understanding your consumer:

  • What are they using it for?
  • Where are they using it?
  • Why are they using it?
  • What else are they doing online?

Based on the profile of your user, your digital marketing mix might include PPC, SEM, social and mobile ads.

From Dream to Developed—check out our work gallery to see the range of websites and digital projects our developers have brought to life.