Social Media Management

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Though Facebook may have been born in a dorm room, social networks have created a sophisticated marketing channel that evolves and changes on a daily basis. Successful social media campaigns are not only developed with a user-centric social media strategy but they’re brought to life, nurtured and grown by professional community managers.

The Day-to-Day

Within a social marketing agency, content development, daily posting, responding to users, and careful stimulation of engagement and community development are handled by a community manager.

The responsibilities of a community manager include:

  • Working with an account services team to meet brand messaging objectives
  • Collaborating with the creative team to ensure brand tonality and voice is consistent
  • Monitoring and gently guiding the conversations within each social channel on a daily basis
  • Being on-call around the clock to handle any negative feedback that may arise
  • Using an editorial calendar to organize and ensure content aligns with approved social media objectives and is relevant to the target audience
  • Monitoring analytics and optimizing the editorial calendar’s content based on engagement statistics

Measuring Social Media

The ROI secret of social community management agencies is that there is no secret formula. Instead, we follow this process:

  • Build social objectives based on business objectives
  • Craft a social strategy specifically to achieve those social objectives
  • Identify key performance indicators (KPIs) that align with the social objectives
  • Observe and optimize repeatedly once the program goes live

Contact us if you're interested in learning more about how social media management works.