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To understand more about their attitudes towards adopting brands, we fielded a national study through Great Questions LLC in September 2013.
But we can use commonalities in how they think, how they shop and how they buy to gain insight into how they become loyal brand advocates.
All Millennials are
Millennials are free-spirited nonconformists, independent of culture.
Millennials are drawn to brands they view as authentic as they are.
Other brands mentioned include: Adidas, Whole Foods, LG, Google, & Levi’s.