Create awareness and conversion for Alamo’s Loyalty Club.
Moose was asked to develop a digital campaign for YouTube and Frommer’s that encouraged people to become Alamo Insiders.
For Frommer’s, Alamo was doing a six-month banner campaign and sponsorship of the 100 Best Places to Take Your Kids. On YouTube, Alamo was partnering with YouTube to promote the launch of their new Vacationer Channel.
The challenge was to do all of this by using Alamo’s whimsical characters in ways they’ve never been used before.
Save More So You Can See More.
When you’re an Alamo Insider, you always get the best deals on car rentals. And when you save more, you’re able to see more. We would take our Alamo Characters and put them in relevant vacation scenarios to create a more intimate connection between those looking to travel and Alamo.
We developed a YouTube Masthead that allowed users to interact with our lovable Alamo characters and discover their favorite destinations. Any of the 77 million impressions received clicked through to the new YouTube Vacationer Channel.
We had complete share of voice for the channel and featured our online game to create engagement, which put users in the driver’s seat with only thirty seconds to collect as many travel and souvenir related items as possible. The game reinforced Alamo by giving you extra time to explore with each Alamo “A” you collected.
From page takeover and ROS banners to an interstitial and rich media, our whimsical characters took over Frommers.com for the height of vacation planning season and sponsored the “100 Best Places to Take Your Kids” page.
We also created a video for both Frommer’s and YouTube that followed a family as they road tripped across America, discovering that with Alamo, everything comes to life!
Nearly 90 Million Impressions.
We achieved 77 million impressions through the YouTube Masthead alone and more than 10 million impressions on Frommer’s.
We drove nearly 200,000 direct click-throughs to Alamo.com through the media, and our game tallied a noteworthy 3.62% click-through rate, which is even more impressive considering those viewers stayed engaged with the brand for up to 30 seconds per play.